社团名称：

Luminabeats

社团介绍：

我们是谁？一个把音乐疗愈、产品设计和行为经济学焊在一起的社团。每学期选定一个少数群体，然后用一整个学期和他们一起：共创一张概念专辑（有主题、有歌词、有编曲、有封面）；把专辑变成一套能上市的感官产品（触感八音盒、共振雕塑、心跳卡片……）；用行为经济学设计定价和传播策略，在校园快闪店里真正卖出去；办一场专辑+产品的线下展览，让全校听见这群人的声音。
Who are we? We are a club that closely combines music therapy, product design and behavioral economics. We pick a minority group every semester and cooperate with them for the whole semester on the following tasks: co-create a concept album equipped with themes, lyrics, arrangements and cover art; convert the album into a series of marketable sensory products, including tactile music boxes, resonance sculptures, heartbeat cards and more; design pricing and communication strategies based on behavioral economics and conduct real sales at campus pop-up stores; hold an offline exhibition of the album and its derivative products to let the whole campus hear the voices of this group.


音乐疗愈(内核) × 产品设计(美工) × 行为经济学(策略) = 一张能卖、能展、能让人记住的专辑
Music Therapy (Core) × Product Design (Visual Creation) × Behavioral Economics (Strategy) = An album that can be sold, exhibited and deeply remembered

这学期我们要做什么？一个完整项目，四个阶段。阶段一：田野调研。选定合作群体，和他们建立连接，聊天，了解他们的故事和听觉世界。你会参与走访、对话、用户调研、记录素材。
What will we do this semester? We will carry out a complete project divided into four phases. Phase 1: Field Research. We will select partner groups, build connections with them, communicate with them and learn about their stories and auditory worlds. You will take part in visits, interviews, user research and material recording.

阶段二：专辑创作。根据田野素材，和对方一起创作完整的歌，同时设计专辑封面和整体视觉。你会参与编曲、写词、录音、封面设计、制作实体专辑。
Album Creation. We will create full songs together with the cooperating group based on field materials, and design the album cover and overall visual style at the same time. You will participate in arrangement, lyric writing, recording, cover design and physical album production.

：阶段三：产品设计。从专辑里提取核心声音元素，做成能卖的工艺品。你会参与手工制作、包装设计、定价、写品牌故事。
：Phase 3: Product Design. Extract core sound elements from the album to make sellable art crafts. You will engage in handcrafting, package design, pricing setting and brand story writing


：阶段四：发布展览。在校园办快闪店和展览，真的卖，真的收集反馈。你会参与布展、营销、销售、数据分析。
Release & Exhibition. We will set up pop-up stores and exhibitions on campus for real sales and feedback collection. You will be involved in exhibition layout, marketing, sales and data analysis.

社团活动计划：

一、依据少数群体的故事制作完整音乐专辑
1. Create a full music album based on the stories of minority groups


二、设计并制作八音盒等配套美工工艺品
2. Design and make supporting art crafts such as music boxes


三、策划主题展览，展示专辑与手工产品
3. Plan a themed exhibition to display the album and handmade products


四、开办校园或社区快闪店进行售卖
4. Launch pop-up stores on campus or in the community for sales

2026-2027学年社长副社长：陈俊霖Jacob，董芊予Amber